Do Talk Show Hosts Get Too Much Credit?

Is the power of political talk-show hosts overrated? Jeffrey McCall, professor of communication at DePauw University, says a recent study showed that well over 80 percent of talk radio listeners say that their voting choices are not influenced by talk radio. "I believe that most talk radio listeners are independent thinkers who don't just want to get in line with the thinking of even their favorite talk hosts," McCall says.